by Amitava Majumdar | Mar 7, 2023 | Marketing Management
The Impact of Culture on Consumer Behaviour Published in 2018 Introduction Contemporary consumers play one of the most important roles in modern business and all marketing organisations constantly work towards influencing customer behaviour in a manner that is...
by Amitava Majumdar | Mar 1, 2023 | General Management
Ethical and Governance Challenges for Businesses and Professionals Published in 2016 Introduction This report firstly reviews the ethical and governance challenges that confront contemporary businesses and professionals, thereafter analysing the impact of these...
