by Amitava Majumdar | Aug 1, 2022 | Marketing Management
Cross-Cultural Communication Challenges: Dealing with China Published in 2018 Introduction This report, prepared at the request of the Senior International Business Manager of Alliance Boots GmbH, aims to provide an investigative and analytical assessment of the...
by Amitava Majumdar | Jul 29, 2022 | Innovation and Change
A Unique Entrepreneurial Path: Sir Richard Branson Published in 2016 Introduction This short report aims to analyse the area of entrepreneurship, with specific reference to the entrepreneurial abilities, skills, and success of Sir Richard Branson. The idea of...
by Amitava Majumdar | Jul 26, 2022 | Innovation and Change
Importance of Financial Stability: Lessons from the Financial Crisis Published in 2016 Introduction The international financial crisis, which started in the USA with the crash in the housing market and the emergence of the sub-prime predicament, did not take more than...
by Amitava Majumdar | Jul 22, 2021 | Innovation and Change
Ways to Manage Innovation in Business Published in 2021 Introduction This essay aims to examine the possibility of management of innovation and the ways in which innovation can, if at all, be managed successfully by businesses. It furthermore attempts to determine the...
by Amitava Majumdar | Jul 18, 2021 | Innovation and Change
Innovation and Product Development in the Manufacturing Industry Published in 2020 Introduction This report deals with the selection of a specific contemporary product that can be termed to be innovative in nature, followed by the analysis of the various challenges...
